How to get a website foundd
- First thing’s first, it is important for us to know your business, your market and of course your target customers.
At this early stage we need to understand what keywords customers are searching and why, and understand seasonal or product trends possibly related to your industry. On top of this any legalities that we must adhere to, such as website or social media copy that needs to be included.
Once we have updated the content on your site we’ll then focus on the technical SEO aspect, this includes semantic updates, xml sitemaps, crunching images, backlink clean up plus over 100 other technical SEO aspects.
This job is never complete however and any competent SEO will constantly monitor and fine-tune on a monthly basis ensuring your site is as optimised as it can be. Generally this is referring to as Conversion Rate Optimisation or CRO for short.
Once we have determined what keywords to target, we’ll then optimise your website around them. This typically involves re-writing copy ensuring that the keywords we have placed in to target, flow properly when your customers are on your site.
All too often we see websites that are clearly keyword stuffing and this is something that will be avoided.
The end user is the lifeline to your business, so ensuring your website works in their eyes is the most important job we’ll do. This is also part of our monthly CRO work and generally everything on your website should be geared up towards better engagement with your end user.
Videos, reviews, social media integration, safe payment gateways, these are just 4 ingredients that need to go into maximising the time spent on site by a new customer to ultimately turn them into a website lead.
- As early as our first meeting we’ll decide on realistic milestones to be put in place. This could be 10,20, 30 keywords to be in the top 10 on Google.co.uk, it could be a lower CPA if we are managing an Adwords campaign.
Following all initial work we’ll agree with you the milestones we’ll look to achieve over the agreed period of time.
Gone are the days when organic promotion was just enough, and depending on your industry your target customers could spend as much time searching Facebook as they do Google.
Our in-house team will engage with your customers on Facebook, Instagram, Snapchat and Linkedin. On top of this we are also able to setup and manage paid social campaigns.
You’ve likely turned to us because your websites organic rankings aren’t all that, so while we are working on that why not put a small budget aside to generate immediate traffic via Google Adwords and possibly paid Facebook / Instagram?
Any PPC campaign, providing researched properly and setup / managed correctly will pay for itself and some and mean your website is generating income prior to organic rankings vastly improving.
We believe in complete transparency and as a client of ours you can login morning, noon or night to see exactly what is being done and the results achieved. Watch a short video.
Keyword positions, Google Analytics, Facebook, Instagram, Google Adwords, Youtube – everything we do is visible in real-time within our reporting portal.
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