How to master SEO..CRO
What you need to know about CRO
Being a pro at search engine optimisation is great, but what’s the use if you can’t keep customers returning and increasing the percentage of visitors to your website? It’s time to learn how to master SEO and CRO, also known as Conversion Rate Optimisation is the answer!
So what is CRO you may ask. Well CRO is conversion rate optimisation and this is the next step after cracking search engine optimisation. The whole point in conversion rate optimisation is by using it to increase the percentage of visitors to a website and then taking these numbers and turning the visitors into customers, or in a more general scenario for the visitors to take a desired action on the specific webpage.
Trust me it’s pretty straightforward once you know what you’re doing!
When to start thinking about CRO
Conversion rate optimisation is not something you jump into straight away because if you begin on this straight away you’re not going to have the numbers or percentages to convert into anything, so don’t start worrying about CRO straight away!
Once you know how to master SEO, this meaning you see your website climbing the rankings on the search engine, Google. This is the time that you need to start thinking about your CRO, because of course you want to make sure you keep climbing up the rankings so you need to make sure you are monitoring this and carrying out the aspects of CRO to ensure you get to the top spot.
The amount you put in is the amount you get out
When it comes to digital marketing it is an ongoing job, it is something that will never be fully complete as there will always be parts that need monitoring, adjusting and overall reviewing to ensure you are going to get and are getting the results you are after and this is why it matters how much work you put in, this is how to master SEO.
Always make sure you are researching your market and competition, it’s always good to see what they are doing so you can do it that little bit better! It is a definite must that you have to monitor your results, how else are you going to know whether you are improving or not? This is why you should take the time to create reports so that you have the changes which have been monitored on record.
It’s pretty easy, the harder you work and the more work you put in the better your results are going to be, you can’t expect to do it once and it happen straight away, you’ve always got to be on top of it. Your results will reflect on the work you are doing.
Georgia’s Final Thought
The last point that I would like to make is about what we can do for you, giving you our expertise on how to master SEO. It’s about user experience, it’s about landing pages and most importantly it’s about tweaking, we will constantly measure your performance and if any changes need making we will be there to tweak!
We are the experts in SEO, with being #1 on Google, so let us show you that our CRO services are at the same top level!